Design Matters
Brown Bird Designs understands how important a logo is for a business and we strive to create a logo with a unique professional identity. Our team of designers creates three logo concepts to choose from. Upon your approval, the end result is a logo that sets you apart from the competition.
Ads – Media placement can be tricky but creating an attracting the right customer is a magical skill. Although we don’t hire magicians at Brown Bird, we do hire designers who are adept at placing copy, images and information into any type of ad. From print, to banner ads to radio spots, Brown Bird creates ads that stand out from the rest, maximizing your brand’s impact.
Brochures – We know how important your marketing collateral is to draw new business and we treat each job with professionalism and a dedication to quality. From making sure our files are ready for the printer, to putting multiple sets of eyes on the copy, we guarantee your work the highest level of professionalism, no matter the size of the job. We can help your business create marketing collateral that gets into the right hands and actually works to drum up new business.
Banners – Now that you’ve got the customer right outside your door, what do you do? Let Brown Bird Designs create indoor/outdoor banners that draw attention to products and information you want your customers to be aware of. If you’re having a sale, or want to push a new product, create a billboard of your own with indoor/outdoor banners. Our designers can create the right messaging on a banner to keep your customer focused on what your business has to offer.
Websites – A good website is the best way to introduce your brand potential clients. Brown Bird Designs builds beautiful and functional websites that are easy to find, easy to use and make your products look great. We use professional designers and photographers to present your brand in the most professional way possible. Then we team up with programmers who know how to make websites that are easy to use so that we drive Internet traffic to your website.
Social Media – Social media engages your brand with a growing audience of potential customers. With more than 250,000 people registered on Facebook in El Paso and 500 billion globally, the potential to introduce your brand to new customers is huge.
At Brown Bird Designs we believe a successful social media campaign requires three elements; consistency, time and creative energy. Our social media team will work with your brand to analyze how the competition uses social media, the effectiveness of posts and status updates with upcoming sales and product information.
Emailers – There are so many names for an email that promotes your business – eblasts, emailers, enewsletters, etc. Regardless of the name, an email is the most cost effective way to promote your business or upcoming event. Brown Bird Designs team of digital marketing experts will help create email address databases for your business or organization to send emailers to. Additionally, we can write or edit email newsletters or create a template that is easy enough for anyone to use. If your business doesn’t have the budget to print, label and mail thousands of postcards, let Brown Bird Designs handle it electronically with emailers.
Website ads – The best way to think about website ads (banner ads, text ads, keywords, etc.) is to imagine a billboard on a freeway with thousands of cars driving by. Do you want your brand to reach traffic like a billboard does but you want to spend $10,000? Website ads work just like billboards in that they expose a brand to thousands of Internet users.
At Brown Bird Designs we can help you target exactly the type of website ad your brand needs and the audience who needs to see it. When we discuss banner ads, websites and emailers, we use the term “digital media advertising” which is a fancy title for advertising on the Internet. We’ll help you get comfortable with the proper terms and cost points that come with Internet advertising.
Brown Bird Designs approaches all projects individually and that means the pricing structure too. Below is a breakdown of three easy ways we can bill your project;
1- Job by job. If you prefer to do a project cost analysis per project, Brown Bird Design will create an estimate of cost and time before a job begins, also known as a simple quote. You can take our quote back to your team, compare it against other bids and get back to us with a signature for approval. Upon signature we ask for a deposit (50% of total cost) and upon delivery the full payment (the other 50%). Just like your accountant, our team of designers bills by the hour when it comes to “job by job” billing and if you prefer to work that way, we are more than willing.
2- Campaign – logo ads etc. If your business needs a full marketing campaign* (logos, print ads, websites) we will sit down with you to scope out the campaign. Our team will them meet to discuss time and cost of the project internally and present to you a bid. Upon signature we ask for a deposit (50% of total cost) and upon delivery the full payment (the other 50%).*Because a campaign can be complex and take time, we like to provide a timeframe for deliverables and request weekly meetings (virtual meetings are fine) to serve as progress reports.
3- Retainer. If your business has consistent marketing needs or is going through a rebranding, we recommend you work with the Brown Bird Designs team on a retainer. According to Wikipedia “A retainer agreement is a work for hire contract. It falls between a one-time contract and full-time employment. Its distinguishing feature is that the employer pays in advance for work to be specified later. Additional contracts regarding the performance of this work may also apply.”
When it comes to marketing, consistency does pay and a retainer guarantees that your campaign and marketing designs send a consistent message to your customers. Although you won’t have hire our team and provide us desks and phones, we will make ourselves available to you like a coworker would and frequently meet (virtually) to make sure your business needs are being met.
Brown Bird Designs is a boutique agency that relies on smart design and advertising concepts to grow your brand. From a logo to digital media campaign, we work directly with your team and budget to create a campaign that introduces your brand to the right audience. After all, a brochure in the wrong hands is a just a bookmark.
At Brown Bird Designs we believe in working directly with our clients; you’ll never press 1 for English, listen to Muzak or fill out a form to get a hold of us.
We like being in touch with our clients directly and encourage you to use the email address and cell phone listed below to get a hold of us.
Email: annelies@brownbirddesings.com
Phone: 575.642.2134